Most companies do not have a product problem. They have a selling problem.
Unizet Consulting works on the commercial side of a business. One half of that is the shop and the online channel. The other half is the sales organisation behind it: how it is structured, which systems it runs on, and whether it can grow without breaking. We work across industries, for companies at any stage, in German and English.
One: E-commerce
Shops that are built to sell, not just to exist.
From the first concept to daily operation. We build online shops, put the commercial logic behind them, and run them with you until the numbers hold. Physical products, sold online and off it.
Shop and website build. Structure, product presentation, checkout and the technical foundation underneath.
Online sales operations. Listings, pricing, campaigns and the day-to-day management of selling products online.
Channel strategy. Which marketplaces and channels are worth your time, and which quietly cost more than they return.
Conversion and fulfilment. Finding where orders are lost between the first click and the delivered parcel.
A shop is a sales channel. We treat it like one.
Two: Sales
Building the sales organisation a company grows on.
This is the half most consultancies leave as a slide. We design how selling works in your company, put the systems under it, and stay until it runs. B2B or B2C, on the phone, in the field or in the shop.
0104
01
Sales structures
Who sells what, to whom, through which channel. We define territories, roles and responsibilities, and build the organisation that makes them work together instead of against each other.
Territory and account structure
Roles from first contact to account management
Compensation and incentives that point the right way
02
Systems and CRM
A sales organisation without a working system runs on memory and goodwill. We select, set up and populate the CRM, define the pipeline stages your business actually has, and make the reporting tell you something you can act on.
CRM selection, setup and migration
Pipeline stages, fields and automations that fit the real process
Forecasting and reporting your managers will use
03
Teams
Structure is only half of it. We coach the sellers and the managers above them, and recruit against a profile drawn from the strategy work rather than from a job board template.
Method, objection handling and forecast discipline
Management routines that make performance repeatable
Recruiting and onboarding new sales staff
04
Process and growth
Growth that outruns its structure breaks. We remove the handoffs, approvals and tools that slow the commercial side down, then build the process that carries the next stage of the company.
Sales cycles designed end to end
Handover points between marketing, sales and service
Scaling the structure before the volume arrives
Method
One way of working, whatever we are fixing.
Every engagement runs the same four movements. What changes is the company.
01
Diagnose
The first weeks inside the business. Numbers, conversations, the real process rather than the documented one. We look at what actually happens between a lead and a payment.
02
Design
The target structure, the sales cycle, the shop concept and the operating rhythm. Agreed with the people who will have to run it, not handed to them.
03
Build
We stay for the work itself: the shop goes live, the CRM gets populated, the team gets hired and trained, and the first cycles run under the new structure.
04
Hand over
Your people run it. We step back to a reviewing rhythm, or step out entirely. A dependency on us is a failed engagement.
We are in the room until it works.
Operators, not slide decks.
We have built and run the things we advise on. Every recommendation comes with the person who will help you implement it.
Two disciplines, one revenue line.
E-commerce and field sales are usually treated as separate worlds. They compete for the same customer and the same budget, so we plan them together.
Small enough to answer the phone.
You work with the person who did the diagnosis. Nothing is delegated down a chain after the pitch.
Contact
Tell us where the revenue stops.
One email starts it. We ask a few questions before we propose anything.