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Business professionals working through a problem in a meeting
Sales consulting and e-commerce

Everything between the product and the paying customer.

We build the shops that sell and the sales organisations that grow, and we stay until your people can run both without us.

Most companies do not have a product problem. They have a selling problem.

Unizet Consulting works on the commercial side of a business. One half of that is the shop and the online channel. The other half is the sales organisation behind it: how it is structured, which systems it runs on, and whether it can grow without breaking. We work across industries, for companies at any stage, in German and English.

A team working together around a table with laptops
Stocked shelving holding goods ready to be sold
One: E-commerce

Shops that are built to sell, not just to exist.

From the first concept to daily operation. We build online shops, put the commercial logic behind them, and run them with you until the numbers hold. Physical products, sold online and off it.

  • Shop and website build. Structure, product presentation, checkout and the technical foundation underneath.
  • Online sales operations. Listings, pricing, campaigns and the day-to-day management of selling products online.
  • Channel strategy. Which marketplaces and channels are worth your time, and which quietly cost more than they return.
  • Conversion and fulfilment. Finding where orders are lost between the first click and the delivered parcel.
Performance analytics displayed on a laptop screen

A shop is a sales channel. We treat it like one.

Two: Sales

Building the sales organisation a company grows on.

This is the half most consultancies leave as a slide. We design how selling works in your company, put the systems under it, and stay until it runs. B2B or B2C, on the phone, in the field or in the shop.

A manager presenting a plan to the team in a meeting room
A screen showing live business data
A coaching conversation between two colleagues
Two people mapping a process with notes on a glass wall
A manager presenting a plan to the team in a meeting room
01

Sales structures

Who sells what, to whom, through which channel. We define territories, roles and responsibilities, and build the organisation that makes them work together instead of against each other.

  • Territory and account structure
  • Roles from first contact to account management
  • Compensation and incentives that point the right way
A screen showing live business data
02

Systems and CRM

A sales organisation without a working system runs on memory and goodwill. We select, set up and populate the CRM, define the pipeline stages your business actually has, and make the reporting tell you something you can act on.

  • CRM selection, setup and migration
  • Pipeline stages, fields and automations that fit the real process
  • Forecasting and reporting your managers will use
A coaching conversation between two colleagues
03

Teams

Structure is only half of it. We coach the sellers and the managers above them, and recruit against a profile drawn from the strategy work rather than from a job board template.

  • Method, objection handling and forecast discipline
  • Management routines that make performance repeatable
  • Recruiting and onboarding new sales staff
Two people mapping a process with notes on a glass wall
04

Process and growth

Growth that outruns its structure breaks. We remove the handoffs, approvals and tools that slow the commercial side down, then build the process that carries the next stage of the company.

  • Sales cycles designed end to end
  • Handover points between marketing, sales and service
  • Scaling the structure before the volume arrives
Method

One way of working, whatever we are fixing.

Every engagement runs the same four movements. What changes is the company.

01

Diagnose

The first weeks inside the business. Numbers, conversations, the real process rather than the documented one. We look at what actually happens between a lead and a payment.

02

Design

The target structure, the sales cycle, the shop concept and the operating rhythm. Agreed with the people who will have to run it, not handed to them.

03

Build

We stay for the work itself: the shop goes live, the CRM gets populated, the team gets hired and trained, and the first cycles run under the new structure.

04

Hand over

Your people run it. We step back to a reviewing rhythm, or step out entirely. A dependency on us is a failed engagement.

Two people working through ideas at a whiteboard

We are in the room until it works.

Someone presenting performance figures to a room

Operators, not slide decks.

We have built and run the things we advise on. Every recommendation comes with the person who will help you implement it.

Two disciplines, one revenue line.

E-commerce and field sales are usually treated as separate worlds. They compete for the same customer and the same budget, so we plan them together.

Small enough to answer the phone.

You work with the person who did the diagnosis. Nothing is delegated down a chain after the pitch.

Contact

Tell us where the revenue stops.

One email starts it. We ask a few questions before we propose anything.

contact@unizet-consulting.com
Unizet Consulting Ltd
Ermou 41
6023 Larnaca, Cyprus